- YEAR AND PLACE OF CREATING: 2009, France
- CURRENT HEADQUARTERS: Goleta / California (USA)
- SPECIALIZATION: footwear for long-distance runners (trail & road) and triathletes
HOKA is the producer of specialist running shoes, popular especially with long-distance runners. Among them, it is one of the fastest growing brands in the world in terms of sales. However, it is also valued by amateurs, who are only starting their adventure with running. What distinguishes the shoes is their specific structure with a very thick foam sole, which translates into superb amortisation. Other characteristics typical for Hoka include a boat-like shape, the foot being positioned low on the ground within the frame of the shoe, minimal weight and rich colors. The brand was created in France in 2009, and since then it has been successfully conquering new markets. Season after season, the producer consistently improves the most popular models and introduces new ones. Currently, the most important models include Speedgoat (also available in GTX version) trail shoes, Clifton road shoes and, combining the traits of both of them, Challenger ATR.
More information: http://www.hoka.com